Haven’t set up your Facebook account for your business yet? It’s not too let. Once you know how to setup a facebook account, you’re one step forward to creating a strong social media campaign for your business!
Read on to learn more about how to set up this fun, free, and easy way to market your business online.
Which Social Media Channels are Right for You
Knowing which social media channels are right for you starts by knowing your audience. Different audiences tend to gravitate towards different social media platforms. Instagram tends to be favored by audiences in the 15-25 age range, while LinkedIn tends to lean more towards working professionals.
However, in the world of social media facebook continues to be king. That’s because Facebook has the largest global following with the largest range of ages and diversity groups. If Facebook was a country it would be the third largest country in the world!
What is a Facebook Business Page?
If you’re looking to increase exposure and get your business in front of the right eyes, a Facebook business page is likely the best option for you. Consider your Facebook business page to be a google maps, TripAdvisor and Yelp account rolled all into one.
You can use your business page to promote your various products, create events or even broadcast live video feeds to engage with your audience. The more ways you use your Facebook business page the more leads you are likely to bring to your business.
The Difference between a Personal Page and a Business Page
While you may have had a personal facebook page in the past, it’s important to know that your business page is something completely different. While you will need a personal page in order to create a business page you will have to open a business page separately.
Your business page is designed to create a brand presence for your business. Through your business page, you can advertise and promote your services and products on a more regular basis while enjoying the various features that come with the account.
Through a Facebook business page you can directly sell products online, create 360 tours of your business, upload menus, receive reviews and more. Not to mention the many features Facebook rolls out on a regular basis.
How to Setup a Facebook Account?
Setting up a Facebook page doesn’t have to be a difficult process, even if you’re not familiar with the workings of the site. You’ll want to start by visiting facebook.com/business and clicking on the Create a Page link. From here you’ll be asked to select the type of business page you want to create.
You’ll also be asked several questions regarding your business like the location of your business and the type of category it falls in. Next, you’ll be asked to add some pictures. You’ll want to start by adding your profile picture and your cover picture. These photos will be the first thing users see when they visit your page, so you’ll want to choose wisely.
Finally, you’re free to explore your page, add on additional information and start posting!
The Benefits of a Business Page
If you’re using your Facebook business page correctly, you’ll find a number of benefits come out of it! Through your Facebook business page, you’ll have the opportunity to boost posts or place advertising deciding exactly what area and demographics will see posts. Also, unlike other modes of advertising, Facebook provides analytics that tells you exactly what is or isn’t working.
If you don’t have time to stop each day and post, you can schedule multiple posts ahead of time that Facebook will post through it’s publishing tools section. You’ll also be able to share videos, photos, and even polls with your audience to get valuable feedback.
What Your Business Page should Include
For optimal success for your Facebook business page, there are a few details you’ll want to be sure to include. Some of these details are:
- Your business location
- Your business hours
- Your business websites
- Your business email
- Links to other social media accounts like Instagram or Pinterest
- A short description of your business
- A menu if you offer food (and a phone number for deliveries if you make deliveries)
- A menu of services if you offer services
- Promo photos for any weekly specials you may run
- Photo examples of the products you sell
The Best Content for Your Facebook Page
The best content to share on your facebook page depends on what your audience responds best to. Most audiences love informational pieces in the form of “how-to” blogs or listicles. Videos (that are uploaded directly to Facebook, not shared through a third party link) also do well in terms of sharing.
However, you may want to take a month or two studying your audience. Post a variation of content types and then go back and check engagement. One of the best things about a Facebook business page is the analytics they offer to help you succeed.
How to Increase Your Following
In addition to posting strong content that your audience loves there are a number of ways to increase your following on Facebook. Some of these methods may include:
- Running targeted ads
- Hosting weekly facebook live sessions
- Following other pages
- Commenting on other pages posts
Getting the Most Out of Your Facebook Business Page
Now that you know how to set up a facebook account, you will want to be sure that you take the right steps to properly utilize it. Imagine your facebook page to be like an online dating page, the more you include in it the more the viewer gets a feel for who you are and what you’re about.
Remember, gaining followers and engagement takes time. As long as you continue to consistently post valuable content, you’ll be reaping the rewards in no time.