Struggling to get noticed? Your professional profile is the first thing a potential employer will see. Make a great first impression, and you maximize your chances of getting hired.
But how can you craft an amazing professional profile to boost your online presence? Read on for 7 tried and tested tips for the perfect profile for your portfolio and social media.
1. Important Things First
No matter what type of position you are aiming for, you have to put your basic information first. This is the technical stuff that readers must know before going into more detail.
You will be surprised by how many people fail to mention basic stuff like their email address, their current position, and even their surname!
Listing all basic info first will show how organized and focused you are. You need to list your name, your degrees, and your contact details in a way that anyone can find in a matter of seconds. It is also a good idea to write a succinct description of your core qualities in ten words or less. For example: “C-Suite Financial Manager”, or “Cloud Computing and Unified Communications Expert”.
2. Be Consistent and Concise
It is easy to get distracted and mix personal with professional stuff in your profile. Avoid this at all costs, and aim to create a concise professional profile. Your potential employers will not be particularly interested in your daily routine.
Employers will also appreciate a consistent profile format where they are able to find what they need without having to guess where you are listing the things that are relevant to them. Your profile must be clean and easy to read, even by executives who are not particularly tech-savvy.
Avoid overly long hyperlinks and make sure to separate fact from opinion when writing about your qualifications.
3. Short, Sweet, and Simple
When creating your professional profile, don’t just copy and paste stuff from your resume. While resumes must be thorough and comprehensive, online profiles must be short, sweet, and simple.
Your professional profile must include all your major qualifications and what makes you stand out from the cloud. Listing all your past positions is fine, but don’t go about writing whole sections for every position you held.
For positions you held more than a decade ago, it is fine to just list the name of the company, the date you started, and the date you ended your tenure. No need to go into specifics, unless you have some extraordinary accomplishment you have to share.
Also avoid jargon, vague statements, and flowery language. List the facts and let your accomplishments speak on your behalf. Potential employers do not appreciate baseless self-promotion.
4. Use Appropriate Media
Your professional profile will need at least one good profile picture to be complete. If you have more relevant media, including video interviews, or podcasts, you should list them in your profile as well.
Any type of media that can help establish your position as a thought leader within your field can help secure your future position.
However, quality is key here. You should not list any amateur vlogs or personal videos. Focus on media that highlight your key qualifications. If you don’t have any, it is best to just go with a single profile picture.
5. Focus on Formatting
Different social media have different layout requirements. For example, LinkedIn has a rather strict format you have to follow. If you are listing your professional profile on various trade directories, you may have to adhere to different designated formats.
This is not something you can ignore. While LinkedIn may list your profile even if it’s poorly formatted, other directories will just delist you unless you follow their specific layout requirements.
Following a designated format will help you appear more professional to potential employers. It will also help potential employers find you easier among other candidates in trade directories.
When a directory gives you the option to be creative, you should take the time to study other successful professional profiles while designing yours.
6. List Your Strengths, Areas of Expertise, and Past Accomplishments
It is important to list all your relevant accomplishments, as well as your core strengths as an employee. Avoid overly generic or vague claims such as “I am a hard worker”, and instead focus on tangible evidence of success.
Mention specific metrics, awards, and noteworthy qualifications that will help quantify your performance. These will help potential employees evaluate your profile without having to guess at what you are trying to say.
Your aim here is to sound friendly but remain professional. You should stick to formal English but avoid lifeless jargon.
Links to past projects, affiliations, and business partners are your friends. If you are a member of an organization, make sure to mention it along with specific dates and positions. This is also true for volunteer positions.
7. Be Sincere
Finally, do not ever think of making false claims about your past accomplishments and qualifications. While these may help you cheat your way into a company, they will only cause trouble down the road.
False claims may cost you your reputation, and in some cases may even lead to legal trouble! Instead, focus on who you really are and what you do best. Your future employer will appreciate your sincerity.
Trust Your Professional Profile to Professionals
Your professional profile can transform your future career. This is not something you should leave to chance. Here at Online Profile Pros, we are your best partner for all your online profile needs.
Whether you need a professional profile pic update, or to write a killer narrative resume profile, we are here to help. Contact us today about your online profile needs, and we will make sure you look your best to potential employers.