Charisma 101: The Importance of Your Online Brand

your online presence

You are your own brand. Everything you post on social media says something about you. That’s why your online brand matters.

You might want to think about what you’re saying and who you’re saying it to.

Your online brand is as important as your resume. Potential employers actually spend more time analyzing social media profiles than CVs. 92% of recruiters admit a candidate’s online brand can be the deciding factor.

Keep reading to learn more about how to get the right attention with your online brand.

What Does Your Profile Photo Say About You?

Actual Photo Analysis Results:

Age: 35:
Ethnic: White_Caucasian
Attraction: 7.64 out of 10
Emotion: Happy 
Results: This would be a GOOD choice for a Dating Profile.


Who Are You?

Friends may get a kick out of your drunk as a skunk selfies in Mexico but potential employers aren’t smiling. You shouldn’t share everything about your life.

More than half of employers say if they can’t find a profile it’s less likely the person will even get an interview. You can’t hide your online brand altogether.

Recruiters, dates, and potential connections determine who you are through your online brand. It’s important to realize what your profiles say about you.

Is Your Online Brand a Match?

Potential employers and dates aren’t only checking to see if you are a match for them. They also want to ensure what you’ve told them matches your life.

Employment history, education, and personality are scrutinized on Facebook, LinkedIn, and Twitter. Instagram photos tell a lot about your personality and personal life. These are all considered by potential business and personal contacts.

It Was Only a Joke

The things you find funny and comments you make as a joke may not be amusing to potential employers or dates. Everything you like, comment on, or retweet makes a statement about you. It may be an innocent comment but could change a recruiter’s entire perspective on you.

Badmouthing bosses and customers online is something future employers won’t appreciate. Trashing an ex may scare off a potential partner. They may want to avoid the same berating if things didn’t work out.

Picture It!

Your online brand should help potential employers and dates picture you with them. The things you say, do, and photos you post online all represent you as an employee and person.

We all do things in our spare time and say things to friends we would never repeat at work. If your profile lists an employer or if you mention your workplace you are representing them.

More businesses are checking up on employees and staff online. People have lost their jobs because of inappropriate behavior and comments posted online.

You can’t call in sick and post pictures of you enjoying the day at the cottage. You don’t want friends tagging you in the wrong photos either. It’s not just about your content as you can get penalized because who you associate with.

That’s What Friends Are For

You can be judged by the actions of those you associate with. Every friend’s post you comment on or photo you’re tagged in can have consequences.

The comments they leave on your posts may also reflect poorly on you. Privacy settings are important in managing what the world can see. Jokes shared between friends are best kept between friends.

Friends and coworkers can help build your reputation by posting positive references and comments. LinkedIn is a great place for your friends who know your skills to talk you up.

Word-of-mouth references are not just helpful when promoting businesses. Many people land the perfect job because they knew someone who knew someone at the company. Social media has allowed you to have an international audience.

People trust word-of-mouth referrals above any other form of marketing. This can be beneficial to you when looking for work or a relationship. Friends can help you get the kind of exposure you want.

Choose Your Words Wisely

Even when you attempt to promote yourself to the right job or person you may be losing them with your wording. It’s important to accentuate the positive in a unique way that makes you stand out from others.

Standard interview buzzwords won’t lift you above any of the other candidates. They are all using words like motivated, passionate, and driven. Using these types of words doesn’t tell them how you’ll add to the team they have.

Demonstrate ways you’ve proven your motivation, passion, and drive. Give examples of ways you’ve saved your employers’ money. Explain how you solve customer service issues and prove your worth as an employee.

Grammar Police Are Taking Notes

You go online to relax and be yourself but you say a lot about who you are with the language you use. Spelling and grammar mistakes can turn a potential employer off. They are looking for someone who’s articulate and professional.

Profanity, rants, and rude comments can make recruiters leery of even giving you a chance. Posts filled with vulgarity or mistakes can lead to not getting the job you really want.

It’s crucial that your online brand always puts you in a good light. If you come across as whiny, mean, or ungrateful in your profile content it will be hard to convince viewers that you aren’t.

Make Sure You Shine

Many of us post things on Facebook or Twitter for our friends and family to see. It’s vital that you remember people who don’t know you well will see it too.

If you want to be seen as professional a picture of you doing body shots isn’t the right image to use for your profile. A professional headshot commands more respect. A good photo gives recruiters a better impression than candid party shots.

Get feedback from friends and family regarding your profile. They may see things you don’t that are holding you back or give the wrong impression. Your profile picture and bio will form the first impression employers get. You want it to be one that makes them want to meet you.

Ensure your bio for every profile in your online brand match your resume. The length of employment, education, and skills should all coincide. Even small discrepancies can hamper your chances of being hired.

Be the Best You

Your online brand can elevate you to new heights in real life. You can use it as a tool to network with professional and personal contacts. A little thought and planning can make sure that what they see is all the best in you.

Contact us today for more information on making the online you as impressive as the real you.

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