• online profile

    These Days, An Online Profile is More Important Than a Resume: Here’s Why

    We’ve been doing job interviews the same way for decades.

    We dress up in a presentable manner, meet with a potential employer, and hand them our meticulously written cover letter detailing why we want, deserve, and are a good fit for a particular job. This is followed by an equally detailed resume.

    Our potential employer expresses interest, looks through our portfolio, and contacts our list of references to make sure we’re honest about our work history (and aren’t completely insane).

    Times are definitely changing. Websites like Linkedin are essentially resumes themselves.

    Just as well, online profiles like Facebook, Instagram, and Twitter hold so much of our personalities and beliefs and are available for public viewing.

    Our social media presence coupled with our online portfolios and profiles are becoming just as important as the standard paper resume.

    We put together a comprehensive list of tips and advice for getting your social media brand together to help you get the job you want.

    First, let’s learn why your social media profile is so important before we get into these awesome tips. Let’s check it out!

    Let’s check it out!

    Why Does My Social Media Profile Matter?

    When it comes to getting a job, your social media profile does matter. It may be as important as your resume if you’re in the job market.

    Nowadays, employers are searching through social media networks to find job candidates. The days of resumes and job websites are starting to decline.

    Your presence on websites like Linkedin matter. This professional networking social media site is becoming the top place for employers to search for candidates. And it makes sense why.

    Instead of filing through piles of resumes, employers can search with ease on Linkedin for possible job candidates that have the skills, experiences, and desire to work for them and fit their specific needs.

    If your presence on Linkedin is lacking, or if you don’t have a Linkedin account at all, it could affect how successful your job search is. You could be missing out on massive opportunities.

    Need proof? The recruiting platform Jobvite recently ran a survey about social media and job searches. Nearly 83% of employers are using or will use social media networks including Linkedin, Facebook, and Twitter for hiring employees.

    Those who haven’t built or maintained a decent presence on those websites career-wise could receive fewer job inquiries.

    We understand that this may be tough, especially for older job-seekers and those who aren’t super tech-savvy.

    Worry not! We have a ton of tips for building your social media presence to get those employers interested in hiring you.

    Tips For Getting Your Online Profile Resume-Ready

    These tried and true tips can help you get your online presence primed and ready for potential job inquiries.

    Create Those Accounts

    If you don’t have a Linkedin account, create one. It is free, easy, and quick to do.

    Fill your profile out to the best of your ability and update it as often as needed.

    If you are in the media or art field, make an online portfolio. There are a ton of place you can do this, including Wix and Tumblr. Post your creative work to this portfolio, and link your portfolio to your Linkedin account.

    We all have to start somewhere and starting with this super popular job networking site will make a huge difference.

    Develop Your Brand

    Your “brand” is essentially yourself. Marketing yourself is how you get a job, right?

    Marketing you as a person, your skills, and your experience isn’t a new thing. We’ve been doing this with job interviews and resumes for years.

    Developing your brand for social media is the same thing, but is also a little bit more detailed.

    Choose elements of your education, skill set, and experience in certain fields to highlight in your personal brand. Your brand should highlight parts of you that make you different and a more optimal choice for a career position. Be persuasive in your online profiles and shine a light on the value that you could bring to a company.

    Don’t be afraid to highlight yourself as a professional or expert, either.

    If you have all the defining elements of an expert in a specific field, such as experience and education, then you are an expert.

    Too often we see ourselves through the lens of Imposter Syndrome, especially when we are surrounded by social media profiles that embellish their own successes and skills. We forget that we are actually good at what we do, so we shouldn’t be afraid to show it!

    Employers appreciate confidence, too.

    Don’t Be Afraid To Network

    You can’t network with that paper resume, can you?

    The best part of Linkedin is not only its ability to replace the resume but how it also allows you to network easily as well.

    Use this quick and easy opportunity to connect with other people (especially employers) by literally “connecting” with them. Become engaged with and follow your old and current coworkers, employers, peers, and clients to broaden your social networking reach for jobs.

    And let’s be honest– social media resumes are much more environmentally friendly than printing out dozens of resume copies. Not to mention they are easier to update.

    Your Passion Matters

    Job seeker passion is becoming the main deciding factor for employment.

    Your online presences conveys what you care about. Most people would prefer to have a job that they love than a job that gets them rich. When you’re doing what you love, are you really working at all?

    Employers recognize that a passionate employee will be more productive in their work and will help to build a more positive corporate culture.

    Develop your presence online to focus on the positives. Be clear about what you love and why you love it along with these other tips, and you will definitely stand out from the crowd.

    Get Ready For That Interview!

    Now that you have the tips and tools to help you get your online profile and social media presence ready for employers, you can get to work! Don’t forget to update your profiles often, too.

    Did these online profile tips help you get your dream job? We’d love to hear your story in the comments!


Claire Bahn


Claire Bahn is the CEO and Co-Founder of Online Profile Pros (OPP). She founded OPP to help individuals build, maintain and protect their personal brand to help them get the jobs, promotions and dates they desire. She has 15 years experience in branding, public relations and event marketing at start-ups as well as large Fortune 500 companies like Rueters and SAP. Claire has been featured in Forbes, Entrepreneur magazines among others. Online Profile Pros helps executives, entrepreneurs & influencers strategize and create their best personal brand.


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