I received the link to my online proofing site, but many of the photos look similar?

It is the nature of professional photography, that in any set of 50 photos a client might expect to get 5 to 15 unique looks/ poses. This is due to the fact that when the photographer sees a particular pose or expression that he/she likes, they will take a few pictures in rapid succession in order to make sure that the look is captured. It is customary that in any grouping of 50 photos you would expect anywhere from 6-10 photos at most to be “final photos. It is the nature of photography that not every photo in a set of 50 would be acceptable to the client. By way of example, even professional models on professional photography sets will sometimes take literally hundreds if not 1,000 photos to try and get several that are deemed worthy of publication.