fake online profile

What Are the 8 Ways to Spot Fake Online Profiles?

If you’re not sure how to spot fake online profiles from real ones, then welcome to the club! It is becoming more and more common and more and more difficult to spot fake profiles as they are becoming more and more carefully crafted to deceive those who are targeted.

In fact, around 1 in 10 online dating profiles are fake, with “romance scams” garnering nearly 50 million dollars per year in total. This isn’t only a problem with online dating profiles. All told, 60% of all online profiles are either inactive or faked. Scammers will use any tool that they have available to trick you into sharing sensitive information or giving them money.

If you’ve signed up for an online dating service, you’ve likely been messaged by some fake online profiles. They’ll tell you everything you want to hear, but it’s always at a price.

Whether it’s subscribing to their band’s fan page or wiring money to that Nigerian prince, it’s important to know how to protect yourself from fake online profiles.

Table of Contents

  1. UPDATE: Match Gets Hit by FCC for Having Fake Profiles
  2. Make Sure YOUR Profile Doesn’t Look Fake
  3. Checklist for a Great Online Profile
  4. Are They Out of Your “League”?
  5. Forewarned is Forearmed!
  6. Making Sense of Fake Online Profiles
  7. The 8 Ways to Spot Fake Online Profiles
  8. Fake online profile power words
  9. Nonsensical messages
  10. They only have one photo
  11. They have empty profiles
  12. Empty social networks
  13. They’re “famous” or “royals”
  14. They’re way too forward or flirty
  15. They request your personal information
  16. Protecting Yourself from Fake Profiles and Scams
  17. Conclusion


UPDATE: Match Gets Hit by FCC for Having Fake Profiles

You can read more about it here:


However, this isn’t the first time Match.com got caught.

Some say that Match used to hire ringers to contact individuals, usually men, by a beautiful woman right around the time their membership was expiring. But the timing was such that they could only talk to the guy a few days after his membership was due to expire…guess what, most guys renewed their subscription.

But there are other ways that some unscrupulous sites have tricked paying customers. The most basic and simplest is simply not deleting profiles of members that have canceled their membership or let their membership lapse. That way they still show up in the search results years and years later.

Secondarily they create fake profiles of handsome men and beautiful women and then power them with a BOT that can send winks and comments to hundreds of individuals around the clock and initially it seems like legitimate interaction but when you try to go more in-depth or start real conversation things usually just stop

The whole point here is to keep your hopes alive and the cash flowing.

Make Sure YOUR Profile Doesn’t Look Fake

While it’s all well and good to be on the lookout for fake profiles of others so that we don’t waste our time or get scammed; it’s important to take a cold hard look at our online profiles to determine how others might perceive it. After all your online profile is your “First Impression” these days.

Sometimes in the rush to get on the online dating site or start a job search, we rush the profile on your online dating site or LinkedIn so that it is just “good enough” However, what message does that send to your potential dates and others. Online dating is competitive by its very nature and you don’t want someone else getting the dates you’d be a perfect match for. So sometimes it’s good to step back and take a look at your own profile and the message it’s sending.

Checklist for a Great Online Profile

  1. Have you updated your primary profile photo in the last 2 weeks? Just rotating between different primary profile photos can signal to the platform you’re using ( online dating or LinkedIn) that you are “active”. Online dating platforms will prioritize profiles that are active in the search results and give you a greater chance of finding a match. Besides, by rotating different images into the primary profile photo spot you will determine what works best and what people find the most appealing..after all its all about first impressions
  2. Have you reviewed your written profiles section to see if there is anything that needs to be added or subtracted? Could you spruce up the section about your current interests?
  3. Did not provide enough “hooks” in your profile, questions, or statements that people could easily use to ask you questions, respond or generally start a conversation?
  4. Do you have a full portfolio, including full-body photos and photos of you doing something that you love?
  5. Is your profile filled out 100%?

If you answered “Yes” to these questions then there is little chance that others will view your profile as a fake profile.

….Now back to the regularly scheduled blog…


Are They Out of Your “League”?

But really if someone way out of your “league” starts chatting you up on an online dating service you gotta know it’s gonna be a scam of some sort.

Just like in the real world how many supermodels have a “thing” for average-looking guys or gals that make average bucks and drive an average car. Answer: None.

So if you were in a TGIFridays having a couple of beers with your buddies (assuming you don’t look like Brad Pitt) and the latest, hottest Victoria Secret model comes up to you and puts her arm around you and starts flirting, are you going to say to yourself,  “WOW this totally makes sense, I’m sure its all going to work out in my favor” OR are you going to start looking around and wonder who punked you?

So is it really the online dating companies’ fault that people fall for these fake profiles? There have always been scams on online dating sites just like there were relationship scams before the advent of the internet. Sure, it would be nice if they played fair and simply used their collective genius to develop new and better ways to match people successfully, but these are giant corporations and they are far more interested in your cash than your love life. After all, the more efficient they are the less money they make.


Forewarned is Forearmed!

If anything, by now you should have more tools and know-how at your disposal to spot fake profiles no matter what platform they are on and protect yourself.

Use your common sense. Follow the basic guidelines below and you will be fine. Online dating works. It’s brutally efficient and is responsible for many, many happy relationships.
There are literally hundreds of thousands of real people on dating sites who are meeting, interacting, and starting relationships.

Just be a bit more realistic and you’ll be fine ..now back to the guidelines.


Making Sense of Fake Online Profiles

It’s the stuff of nightmares, fake profiles scams are the far opposite of what you see on the commercials (Happy couples dancing to the Match.com jingle).

Fake online profiles are much more common on free online dating sites.

Not only in terms of scams and cons but real individuals, a whopping 80% of online daters admit that they lie about one or more things in their online profiles. This could be their age, their career, their gender, even their relationship status! It’s too easy to lie on dating profiles, so it’s important that you always have a healthy amount of suspicion.

Another study has shown an even more shocking number, stating that 90% of users fiddle with their facts on their online profiles. “Fiddling” with the facts could include slightly changing the title of their position at work to sound more impressive. These lies are typically harmless. These people are just trying to make themselves sound slightly more attractive.

While these lies are not much of a threat, there are people who create profiles that are 100% made up. They use fake information and fake profile pictures. These are the people that you really need to watch out for. They are on the hunt for your information, for your money, or for your identity. You need to be able to spot these profiles before they get any information from you.

From white lies to identity theft, fake online profiles have become an epidemic in the world of online dating.

To escape the bad and find the good profiles, start by perfecting your own online profile, learn to spot the bad ones, and don’t forget to always be cautious when it comes to online dating.


The 8 Ways to Spot Fake Online Profiles

There are a lot of “red flags” that can indicate a fake profile and that someone is a scammer rather than a potential romantic partner.  Some are very obvious, and some are more subtle.

If the profile of the person behind it is guilty of any of the following, it may be a fake profile and part of an online dating scam:

1. Fake online profile power words

These keywords found in the majority of fake online profiles include the words Catholic, widowed, female, Ph.D., Nigeria, engineer, self-employed, and Royalty.

You might be thinking “Why is female on this list? Surely, there are some real females on these dating sites!” That’s true. But, you should know that 24% of catfishers pretend to be the opposite gender. It all depends on who they are trying to target.

People who create fake profiles want to catch your eye. They use words or pictures that they think will spark your interest. They create profiles with specific people in mind and they are targeting their profiles to a specific audience to try and get the best results.

If you see any of the above words heavily emphasized on a profile, there is a chance that it belongs to a scammer and is fake.

While there are certainly authentic profiles that will have these keywords, consider it a red flag. Instead of totally disregarding the profile immediately, do some digging and see if there are any other classic signs of a fake profile.

2. Nonsensical messages

Drunk messages are one thing, but fake online profiles run through robotic messaging systems tend to make little to no sense. Sometimes it will be strangely worded sentences, or maybe an odd usage of emojis or phrases.

This is because most of the fake profiles belong to either robots or non-English speakers.

According to a study, many romance scammers originate in Western Africa in countries like Nigeria or Ghana.

This point also applies to their profile. Is there a bunch of grammatical errors and spelling mistakes in their information? Are they posting irrelevant information into random sections of their page? There’s a good chance that it’s all copied and pasted from somewhere else because they were in a hurry to set up a fake profile.

If you can’t carry on a conversation with an online dating site user, that should be a red flag, even if their profile is real! Trust your gut. If the conversation seems weird, do some research before you continue talking to this person.

3. They only have one photo

Photos are one of the most important aspects of your online profile. They create a first impression. They give the viewer information about who you are and what you’re like.  Having only one photo can be a major red flag, especially if the person is extremely attractive in that one photo.

Fake online profiles are usually designed to be appealing so that people are much more likely to engage with them. Be wary of that guy you swear you saw in a Calvin Klein campaign or that woman who should be a Victoria’s Secret model. 73% of catfishers use a picture of someone else. If they seem obnoxiously attractive, they’re probably just trying to bait you.

If you’re really unsure if it’s fake or not, save the image to your computer and do a reverse image search on Google. If you can find the image in a Google search, there’s a good chance that it’s a fake profile. That person probably found that picture on Google too and is using it to attract someone to scam.

4. They have empty profiles

It’s important to read through profiles carefully.

Not only will you spot red flags in real profiles, but empty profiles or profiles that might as well be empty often belong to a fake online profile. If there are large sections that are left empty or filled with the same information over and over, it’s probably fake.

If it were a real profile, the person behind it would want to use every opportunity to talk about who they are and what they are interested in. Large blank spaces mean that the person who created the profile probably doesn’t actually care about whatever it is that the profile is supposed to achieve (attracting a romantic partner, making career connections, etc.).

Empty profiles show that the person behind them is just looking for an “in” so that they can manipulate you into giving them information or money.

This is also why it’s important to keep your own profile in tip-top shape. High-quality profiles are appealing to real people. If you didn’t put any time into your profile, you probably won’t get many responses because people won’t believe that you’re really interested.

5. Empty social networks

If you genuinely want to keep only close friends in your social profiles, then there’s no judgment here. But, that bikini-clad model with, you guessed it, only one photo and 60 friends on Facebook is probably fake. This is fairly common. In fact, it is assumed that about 83 million Facebook profiles are fake.

A real profile will have a history of posts, photos, or other signs of engagement that will tell you about that person. If the profile has little to no activity, it was probably set up quickly to try and trick someone who isn’t being careful.

The reason that this profile only has a few friends is that those are the only people who fell for it. They probably sent friend requests to thousands of people in the hopes of making their social media profile look authentic, but only a few people fell for it.

6. They’re “famous” or “royals”

Celebrities, princes, and archdukes can all be found through online dating sites. Unfortunately, they are not generally real celebrities, princes, or archdukes. Most commonly found are fake online profiles claiming to be African princes.

If this person sounds too good to be true… they probably are. A quick google search will tell you if there is even a prince or celebrity with the name on your profile. If that person does exist, look through the image results. Chances are, you’ll probably find the image that the person used for their fake profile.

If the person is really insistent or you’re not sure, ask them to video chat with you or to send a picture. Tell them to write a specific word on a piece of paper and hold it up in the picture so that you know it’s not just another picture that they found online.

They’ll probably leave you alone entirely if you can show that you’re not going to fall for any old trick.

On a much smaller level, 40% of men on dating sites lie about their position and salary. If he says he’s the CEO of a well-known company, do some fact-checking of your own. Go to that company’s website and find out the actual CEO’s name. (If the man’s profile picture matches the CEO’s picture on the website, that’s probably where they got the picture for their fake profile.)

Definitely do not believe everything that you hear.


7. They’re way too forward or flirty

Many online dating scams come in the form of porn and prostitution. If you’re receiving steamy messages from someone you’ve never met or spoken to, don’t be surprised if they ask you to pay for their photos or to enter their website soon thereafter.

Some people are very forward and that’s just their style. Maybe it’s your style too, and that’s alright. But, give it time and make sure that this person is actually interested in you and not just your wallet.

8. They request your personal information

Whether they’re trying to steal your credit card number or your identity, an online dating profile requesting your full name, address, phone number, or social security number is not someone you want to continue talking to.

Don’t be afraid to be stern with people asking these questions. After all, they probably have malicious intentions. If they ask for your info, tell them that you aren’t comfortable with that. Ask them why they need it. Be suspicious.

If it was a miscommunication and the person is actually interested in you or actually cares about you, they will probably back off and apologize for making you uncomfortable. However, if they’re being pushy, aggressive, or trying to rush you by saying there’s some sort of emergency, don’t fall for it.


Protecting Yourself from Fake Profiles and Scams

There are a million things that fake online profiles might be after. Some of them are far worse than others. Fake profiles may be created just to prank people or play with their emotions, but they could also be created to trick you into sharing sensitive information or handing over large amounts of cash.

So, what steps can you take towards protecting yourself from attracting attention from the fakes and from falling for them?

First and foremost, start by improving your own profile. A high-quality profile with some high-quality photos will attract a higher percentage of quality messages. If your profile is weak, you will mostly get messages from fake profiles. The more real interactions you have, the better you will be able to recognize when something is off.

To protect yourself from harm when meeting someone new, you can run your own background checks on potential dates or on profiles you suspect to be fake using third-party services you trust.

Also, make sure to talk to your friends and people close to you about the person that you are talking to, especially if you meet in person. This will not only protect you in potentially dangerous situations, but people outside of the relationship may be able to spot red flags more easily because they are not emotionally involved.

Finally, and most importantly, never share your personal information with anyone online. If the person wants to meet, meet them in a public place first. Make sure that they are a legitimate, honest person before ever giving them information. A stranger online should never ask you for bank account information, social security number, credit card information, your specific address, or any other sensitive information.

Even if you are feeling pretty confident that the person is real, it never hurts to be cautious. If it’s a real person who is legitimately interested in you, they will understand your caution and be willing to work with you to make you comfortable.



The anonymous nature of online dating websites has opened up a whole world for cheats, liars, thieves, scammers, and con men and women. So much so, that they now belong to the umbrella term of “catfish.”

There’s no surefire way to get fakes to stop contacting you, but if you learn to spot them you lose the risk of contacting one first and you’re able to remove the threat at first contact. You will still get fakes contacting you, but you will be better able to recognize them and end the conversation quickly or not engage in a conversation at all.

If you have been in contact with them and you only realize afterward that they seem phony, don’t be afraid to block them or report them to the platform that you’re communicating on. They are trying to trick you and they have bad intentions. Blocking and reporting them will not only protect you, but it may prevent them from being able to trick anyone else too.

Lastly, never underestimate the power of a good first impression for yourself and the profiles you browse through. Trust your gut instinct. If you’re not sure whether a profile seems legit, play it safe. Look for the profiles that have completed information and a lot of pictures.


About the Author:claire bahn

Claire Bahn has over 15 years of working as a personal branding expert helping clients build authority and influence through their online profiles and social media accounts.

Her background includes branding, public relations, Social Media, and marketing, as well as, entrepreneurship. She has a passion to help executives, entrepreneurs and influencers strategize and create their best personal brand.

She is currently the CEO and Co-founder of Online Profile Pros and Stratus Branding. Ms. Bahn recognizes that first impressions are made online and the fastest way to achieve your goals is by taking command of your personal brand through your online profiles and social media. She started Online Profile Pros and Stratus Branding to help individuals create, maintain and protect their personal brands so that they achieve the authority, influence, and trust they need to succeed at online dating or their job search.

She’s been featured in numerous publications and news outlets including Forbes and Entrepreneur magazines.

Ms. Bahn is a former model and actress, appearing in national ad campaigns for major retailers. An avid fashion/lifestyle blogger she’s a recognized influencer. Ms. Bahn holds a BA from the University of Texas at Austin and currently lives in the Hollywood Hills in Los Angeles, CA with her 2 red miniature pinchers, Beau and Trixie.

30 Responses

  1. Yes indeed,I clicked on this link, to find which site was best but I still don’t know. I want to use these sites but it seems, this information is not as easy to find as I’d hoped. In summary, if individuals use the Internet, (I am as guilty as everyone) then we have no one to blame for lack of privacy but ourselves.

  2. It’s going to be end of mine day, but before finish
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  3. My name mike from pa. I was on a site called your christain date.i started talking to a beautiful female name mara 36 years old.lives in u.s.a.in georgia.she said she lived here for three years, from unkrain.she is just beautiful.like a.model.i told her i was divorce.i live by myself.we talked.iam 65 retired.good ole country boy who loves to fish hunt and camping.i dont want to fall in love with somedody who is not real.i sent her pictures of myself.she says i like your pictures.it takes money just to talk her.for the website.i told to her text me.but she said she dont me that well.is that wrong to ask her that.is this beautiful woman for real. Mike

    1. Hello Mike, no she is not real. Anytime you have to pay to communicate with someone on an online dating site then you know it’s fake. save your money and move on. FYI there are plenty of dating sites that you can join for less than $10USD/month that you can connect with many people and start a conversation without paying for each conversation

  4. If you were scammed out of money by someone from a dating site what division of law enforcement can you report it to?

  5. Once I’ve identified that a profile is a scam is there anything more I can do than just reporting/blocking them?

    They never get any of my information or money, but I’d like to be able to do more than just force them to create a new account.

  6. Many sites have fake profiles, yes POF (plenty of fish) is bay far one of the worst. The issue, one can get these profiles deleted, yet they come right back with new profiles, different information, updated pics, etc. As part of a group that monitors POF, we delete somewhere between 1000-2000 fake profiles a day.

  7. I am an average looking man looking for an average looking woman what is the best dating app to use searching for a casual relationship

    1. We always suggest subscribing to a few sites that are popular in your area. Remember that not all of the “major dating sites” are equally represented in every area. Just because they doa lot of advertising doesn’t mean they have a lot of people in your area. Ask around and see what sites are popular in your area you might just be on the wrong dating sites for your location.

  8. I’m not sure if I’m talking to real people or fake profiles or what. A certain guy that I’ve talked to was romantic and was sending me some photos and was sending me a short video clip of him singing songs. We never had a chance to do video call but he ended chatting me after getting a whole body pic wearing decent clothes he was actually requested a swimwear photo or tank top and shorts for the whole body pic. Then rejected me after me sending the photo. He have an FB account but he informed me that it was a new account that he made for the girls from the dating site who doesn’t have other ways to talk to him. I’d like to trust my gut feel but im really confuse if he’s not who he say he is how is he able to send a video clip of him singing? Do u think he’s fake or have other bad motives? No money was involved in our talk just him demanding a sexy pic is that normal?

    1. It’s always hard to know someone’s intentions. However, if you have some full-body shots on your profile anyway, that should be good enough. Someone asking for more “full-body ” shots and then telling you what to wear is a bit creepy, in my humble opinion

  9. Dating.com uses credits to talk to someone, subscription is less than a dollar. They said they do it to prevent scammers. In free sites it is easier for them to do bad things, but it contradicts to what you have answered to one commenter here. This guy I saw there seems legit but someone still thinking that they are being paid to reply?

    1. Hi thanks for your comment. There are examples of sites paying people to act like online daters and reply/interact with people on the site. Match.com was sued by the government a few years ago for something just like this. There is no way to know exactly if someone is legit. However, you should follow your intuition and if it doesn’t “feel” right then walk away. Another obvious thing is that if you try and set up a date and they are always unavailable or “traveling” then you know something is up. Like we always say, online dating is a “numbers game” you want to maximize your options, and if someone is not interested then just move on! There are PLENTY of other dates out there that won’t cause you so much grief. HAppy Dating!!

  10. Thank you for this article and these tips. A lot of people need to know this especially nowadays that there are so much people pretending to be someone else online and are scamming others or are predators tricking young people.

  11. the person I’m talking to now is extremely over the top romantically. we have not met in person but he already says he loves me. he has no internet search results… although he apparently works in a major city near me, and I he told me his name. (it’s a common name and none of the results of a search show his photo). he’s sent me photos from his phone number, and his story seems believable, but I have doubts. also we don’t video chat often, which is odd… and as soon as we met he had to travel overseas for work. now suddenly his daughter is sick. he has not asked me for money yet but as soon as he does…. BLOCKED

  12. Claire, you are right about these awful scammers. Many of them want to use Google Hangouts to ask for money, gift cards, or PayPal credit. Some claim to be on a U.N. mission overseas. Be extremely careful when you try online dating.

    1. Hello Don! Thanks for reaching out. We did try to provide some pointers int eh blog about how you can filter out the bad from the good. If you follow our advice it should help you a lot, based on our experience. You can only do the best you can if someone is trying to be dishonest. However, by the time you decide to meet, you will definitely know if they are real or not. The fakes always come up with an excuse for why they can’t meet with you. I hope this helps! Best, Claire

  13. There are so many fake profiles I wouldn’t even waste my time reporting them, take one down another goes up. It has gotten so bad over the years that I assume everyone on them is a fake. The only way to fix this problem is to have EVERYONE VERIFIED

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